Fukubukuro bags are a Japanese traditional New Year's custom where stores create a mystery grab-bag filled with a variety of products sold at a discounted price. One of the main reasons for this particular sale is to bring luck, wealth, and good fortune to customers by offering them an opportunity to take a gamble at what's inside. The term "Fukubukuro" directly translates to "lucky bag," and these bags can include anything from clothing, accessories, snacks, or even high-end items at unheard-of discounts. Retailers typically advertise what kind of products are in the bags but do not disclose the exact contents of each bag, adding to the excitement and suspense of the purchase. Fukubukuro bags have gained popularity globally and are now not only sold on New Year's Day in Japan but available throughout the year in many countries.
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